Australia's largest master planned development Greater Springfield has today unveiled a bold ‘We Mean Business' campaign to poach businesses from major cities around the world to its new 390 hectare CBD.

The campaign was launched in style with 200 flying pigs, a massive two metre tall hat made out of hundreds of cupcakes and a professional golfer teeing off Springfield's tallest building proving ‘anything is possible' in Greater Springfield. 

Springfield Land Corporation Chairman Maha Sinnathamby believes many businesses are fed up with their current location for multiple reasons and Greater Springfield will offer the world's best startup package to capitalise on this discontent.

"Today Greater Springfield throws down the gauntlet to the business world - if you are not happy with your business location, come here and we will look after you and give you everything you need," Mr Sinnathamby said.

"We are ready to pounce, the results from a report put together by the University of Queensland's Professor John Mangan shows Greater Springfield injects $1.4 billion into Queensland's economy and creates hundreds of jobs each year.

"It also reveals we will do anything to help the Western Corridor, with our social infrastructure philanthropy having benefitted Queensland tax payers by approximately $178.5 million."

Mr Sinnathamby said the Mangan Report also showed the Springfield project supports more than 5000 jobs in the Western Corridor alone.

"This is just the start. We want 30,000 direct jobs in Springfield by 2030 so that is why we commissioned research company Pure Profile to find out exactly what Australian business want to help us target them," he said.

"The results from the survey of 500 major business leaders throughout Australia showed 47.3% said they would prefer to move their business to South East Queensland over Melbourne (18.5%) and Sydney (15%).

"A cheaper lease than current (28%), custom-built premises (16%), proximity to public transport (15.5%), location within a business hub (14.3%), a workforce living within 5 minutes (7.8%) and access to world-class IT (7.4%) were seen as the major reasons why a company would move. Springfield can deliver all this and more.

"The survey also showed employers prefer employees who are performance driven (29.9%) and loyal (30.14%) and that Generation X (57.69%) displayed these characteristics more than Baby Boomers and Generation Y.

Mr Sinnathamby kick-started the six-month campaign by offering one lucky business the chance to be selected to win up to half a million dollars worth of incentives if they move to the master planned city.

"It doesn't matter if it's a multi-national or a mum and dad operation, we want you. Paying payroll tax, rent free business premises, golf memberships and the chance for postgraduate study, this prize has it all," he said.

"I encourage big, medium and small businesses to enter the competition and even if they don't win, I am sure Greater Springfield can make an offer that suits them."

Mr Sinnathamby said the campaign will show the world what the people of Greater Springfield and Ipswich already know; ‘anything is possible' in this growing city.

"Eighteen years ago when we set out to turn 2,860 hectares of unused land in South East Queensland into one of the biggest master planned cities in Australia, by 2030, Greater Springfield will have a CBD twice the land size of Brisbane's and will boast some of Australia's biggest companies," he said.

"We have already opened the city's CBD with the 10 storey $60 million Springfield Tower and one of the most exciting technological developments in Australia; the $230 million Polaris Tier III+ Data Centre which hosts mission-critical ICT systems.
 
"Springfield also can boast a privately funded dark-fibre communications network to Brisbane - the first of its kind in Queensland ensuring business are connected to high-speed Internet and interstate locations at all times."

The $19 billion development has been designed to be fully self-sufficient bringing together the best in business, ICT, education, health, retail and entertainment to a single location.

"In 2006 the 18-hectare master planned precinct called Education City opened with a campus of the University of Southern Queensland, Bremer TAFE, St Peters Lutheran College and a number of other providers. When the 52 hectare Health City is completed it will be a comprehensive health and wellness precinct with a new approach to integrated community health care and will employ tens of thousands of people," he said.

"We have the infrastructure in place so that no matter what need your business wants, we can deliver it."

For further information on Greater Springfield and to enter the ‘We Mean Business' competition visit www.greaterspringfield.com.au/business