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eNews May 2010
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A select number of the nation's largest developers have been invited to partner with the
Springfield Land Corporation to build South East Queensland a central business district in
Greater Springfield, located 26kms to the south west of Brisbane.
Springfield Land Corporation Chairman Maha Sinnathamby said with population growth in the
south east corner soaring and the Western Corridor the fastest growing area in the English
speaking world, a second CBD outside of Brisbane will be vital to relieve pressure.
"The Queensland Government realises the solution to population growth is to have a second
CBD to take pressure off Brisbane and it is why it has unanimously approved a business precinct in Greater Springfield with a land area bigger than the Sydney and Brisbane CBDs combined," Mr Sinnathamby said.
"We welcome the responsibility to do much of the ‘heavy lifting' in regard to Queensland's population growth, which is expected to increase from 2.8 million to 4.4 million people by 2031.
"By 2031, an extra 754,000 dwellings will be required within the entire Western Corridor, as well as supporting infrastructure and services, creating the basis for significant economic opportunities."
Mr Sinnathamby said Springfield Land Corporation is looking for a major partner to ensure South
East Queensland has a second CBD capable of comfortably looking after 30,000 workers every day.
"We are offering the successful proponent exclusive control of the supply and development of a major part of the CBD, the Parkside Business Precinct, and we already have a number of interested parties," he said.
"We have always planned for our CBD to become South East Queensland's second business hub."
Mr Sinnathamby said there is no other development opportunity like this in Australia.
"The Parkside Business Precinct has a gross land area of 10.6ha and comprises of eight super lots having a land area of 6.26ha; 252,300m² of commercial offices, hotels and other commercial uses;
and 99,000m² of residential floor space, equivalent to
900 residential units," he said.
"We have already opened the CBD with the 10 storey $60 million Springfield Tower and one of the
most exciting technological developments in Australia; the $230 million Polaris Tier III+ Data Centre which hosts mission-critical ICT systems.
"Springfield also can boast a privately funded dark-fibre communications network to Brisbane -
the first of its kind in Queensland ensuring business are connected to high-speed Internet and interstate locations at all times."
Greater Springfield is Australia's largest privately owned master planned estate, containing 2,860ha of urban release land with development rights protected through legally binding planning legislation.
"The Federal Government has recently appointed a dedicated population Minister in Tony Burke
and we look forward to showing him Greater Springfield and how developments like ours can be the solution to using population growth to the country's advantage," Mr Sinnathamby said.
"The development of Greater Springfield has unambiguous Queensland Government and Ipswich
City Council backing, with the Government having already delivered statutory master planning
approvals for the new city and $3 billion worth of infrastructure to the region.
"A further commitment of $1.2 billion has also been approved for transport and infrastructure
initiatives by 2015, including an integrated road and rail project right into the heart of Greater
Springfield CBD.
"Parkside Business Precinct is the major commercial and civic precinct for Greater Springfield.
It will provide a thriving commercial presence and a large residential community set within a quality parkland and natural bushland.
"The rewards for the developer will be great and the risks minimal."
Mr Sinnathamby said the opportunities to build a CBD are endless.
Five key incentives include:
1. Springfield being identified as a Principle Activity Centre under the South East Queensland Regional Plan. The precinct is planned by the State Government to accommodate massive jobs growth.
2. Queensland State Government decentralisation. The Queensland Government has the highest concentration of CBD based employees when compared to any other State Government. Greater Springfield is an obvious target for decentralisation of the Queensland public service.
3. Green Credentials. Corporate aspirations combined with moves in Government legislation are trending buildings toward being "green". Initiatives such as AGBR and Greenstar are eco ratings tools aimed at individual buildings. However a greater greening outcome is possible by adopting a precinct wide approach. Parkside has the potential to be the greenest office precinct in Australia.
4. ICT supporting infrastructure. Parkside is connected to the Brisbane CBD, and through to the US West Coast and Asia by high speed fibre optic links which enjoy globally competitive pricing. The Polaris Data Centre offers tenants within Parkside access to world class data centre and disaster recovery services that would be difficult to replicate in conventional office buildings.
5. Flexible Buildings. Parkside Business Precinct and its associated planning framework enable the proponent to offer very large floor plates, high car park numbers and a delivery time frame that is unrivalled (from an approval perspective) in Australia.
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Access Economics found many companies with call centres were searching for ways to continue to keep costs at a minimum but improve the quality of service provided.
Global market research agency callcentres.net said its own independent research had found Springfield answered both criteria, saving companies millions with lower overheads than Australia's capital cities and, because of its proximity to Brisbane, access to a larger number of quality staff than most regional centres or overseas destinations.
callcentres.net Director and report author Dr Catriona Wallace said choosing the right location for a call centre was critical to its success and Springfield offered an alternative model to offshore and regional locations.
"A call centre's location can affect everything from operational costs to staff retention and public perception," Dr Wallace said.
"Our research found that when you compared the staff and operational costs of a setting up a 200 seat call-centre in Springfield to establishing a city-based operation, Springfield offered a potential savings of about 10 per cent or about $2million.
"Because of its unique position just outside a capital city Springfield has a potential workforce of almost 850,000 people within 60 minutes of its CBD. It also has similar benefits to a regional location and staff are likely to stay longer, take fewer sick days and work more productively.
"We also considered factors such as the variety of workforce skills available, average salaries, proximity to suitable accommodation, education and transport and we found Springfield, due to its purposeful design, performed well in these areas."
Springfield Land Corporation General Manager of Leasing Glenn Dumbrell said he welcomed the research results which confirmed moving call centres to Springfield made smart business sense.
"Now we have independent research to prove Springfield's suitability, we invite all call centre operators to come and see first-hand why Springfield should be their new business home," Mr Dumbrell said.
"Having access to appropriate communications facilities is vital for any call centre and I know of no other city in Australia that offers its own $230 million data centre and dark fibre communications network."
Call centres wanting more information regarding this opportunity can contact Glenn Dumbrell on 0457 900 050 or g.dumbrell@springfieldland.com.au
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Launched on 4th January 2010, Sanctuary Pocket is an exclusive collection of 14 homesites with views over parklands and neighbouring creeks.
Homesites range in size from 704m2 to 879m2 and feature what Brookwater is renowned for - privacy, safety and a natural Australian environmental setting. Prices start from $285,000.
To celebrate the release of Sanctuary Pocket, those who purchase a homesite will go into the draw to win a brand new Mercedes-Benz for the garage of their new home.
"With only 14 homesites in the Sanctuary Pocket release, the odds are favourable that you will have a brand new Mercedes-Benz to go with your new home," Brookwater General Manager Chris Safonoff said.
"We are experiencing strong interest in the release with four expressions of interest already lodged in the first few days of the release being launched.
"Sanctuary Pocket is nestled in a beautiful setting of native forest and is bordered by Opossum Creek. Residents also have views over Brookwater Rise Park.
"It is one of the most private and peaceful areas in the Brookwater community.
"We expect the strong interest in Sanctuary Pocket to continue so I recommend you move quickly to secure your Brookwater lifestyle and the chance to win a Mercedes-Benz."
To find out more about the Sanctuary Pocket release and how you could win a new Mercedes Benz, contact the Brookwater Sales and Information Centre on 1800 888 450 or visit http://www.brookwater.com.au/.
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Aspiring entrepreneurs have less than a month to enter a competition to win half a million dollars of incentives and make Greater Springfield their new home.
Forty-six entries have flooded in from across the world for Springfield Land Corporation's ‘We Mean Business' competition that aims to poach business from major cities to its new CBD.
Springfield Land Corporation Chairman Maha Sinnathamby said all types and sizes of business could apply for the competition until 28 May 2010.
"We have received entries from companies ranging from wedding decorators, GPs, sushi bars, engineering firms, gymnastic centres and eco-friendly hairdressers," Mr Sinnathamby said.
"Entries have come from people living as far afield as Germany and a range of Australian cities and towns, including Canberra, Melbourne and even Mareeba in tropical North Queensland.
"It's further proof that Springfield's new CBD is a serious competitor for Australian businesses and is well on track to supporting 30,000 jobs by 2030."
The entries received back up research that found 47% of Australian businesses would prefer to move to South East Queensland over Melbourne and Sydney.
One lucky business that chooses to move to Greater Springfield will receive up to $500,000 worth of incentives including rent-free business premises, payroll tax, golf memberships and the chance for post-graduate study through the competition.
Mr Sinnathamby said the city of Greater Springfield was an ideal breeding ground to establish a business.
"Springfield is perfectly positioned in Australia's fastest growing area and the city's population is expected to surpass Darwin's in 20 years," he said.
"Five major arterial roads from South East Queensland intersect at Springfield's CDB, giving it the prime location.
"This competition will give a budding entrepreneur a great opportunity to realise their business dream so I encourage people to apply."
Apply by visiting www.greaterspringfield.com.au/business.
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In this issue |
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Residential addresses
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| From apartments to family homes and resort-style villas, you won’t be short on choice at Greater Springfield.
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Parks and recreation
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| Get out and about and take advantage of Greater Springfield’s stunning natural surrounds, parks and recreational facilities.
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Education
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| From childcare to tertiary studies and beyond, lifelong learning is catered for at Greater Springfield.
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Healthcare
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Greater Springfield’s designated integrated health and wellness precinct ensures residents are well looked after.
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Business precincts
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An unbeatable location with great customer exposure and within easy reach of all areas, you really can’t get much more central than this.
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Offices
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| Purpose-built and cost-effective workspaces with access to all necessary technology provides your company with everything it needs to get on with the job.
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IT and technology
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| The amount of planning that has gone into Greater Springfield’s technology is mind-blowing, with some big name communications specialists adding to the mix.
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Healthcare
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| An advanced approach to community wellbeing is in place at Greater Springfield, offering some fantastic opportunities for health service providers.
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Education
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| Catering to the needs of the youngest of students through to the most advanced scholars, a full spectrum of educational opportunities will be available.
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Retail
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| With an array of retail styles and spaces available in various precincts and settings, Greater Springfield offers a shopping experience unlike any other.
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A prime position
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| Greater Springfield truly is in a unique setting, with many facilities, services and tourist attractions close by.
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Getting here
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| Access to Greater Springfield couldn’t be simpler and, with road and rail infrastructure improving substantially over the next few years, it’s set to get even easier.
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Our city
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Use our interactive map to take a self-guided virtual tour around the city. Explore the lifestyle and business options available.
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City overview
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| Find out how the dream of two men more than a decade ago has transpired into one of Australia’s most livable and innovative cities.
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Words from the Chairman
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| Hear what the Chairman of Springfield Land Corporation has to say about Greater Springfield’s extraordinary and continued growth.
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City at a glance
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| Check out the facts and figures about Greater Springfield.
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City partners
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| Here’s a look at the many contributors that have left their mark on Greater Springfield.
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About Springfield Land Corporation
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| Springfield
Land Corporation aspires to be a world class organisation creating a
world class masterplanned city
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Our Awards
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| Throughout the years the Greater Springfield project and its related entities has been given various forms of recognition from government and industry bodies.
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